Building on the global success of its Easyshare digital photography system, Eastman Kodak Company today announced the Kodak Easyshare P-Series camera line. This new class of advanced digital cameras extends Kodak's signature simplicity-of-operation to avid photographers, giving them better tools to capture the exact images they want.


The Kodak Easyshare P880 (8.0 MP, with a 24 - 140 mm (35mm equiv.,) f/2.8-4.1, wide-angle lens, US$599 MSRP; available beginning this September) and P850 (5.1 MP, 36 - 432 mm (35mm equiv.), f/2.8-3.7, image stabilized lens, US$499 MSRP; available beginning this month) digital cameras are engineered for exacting performance, whether the photographer is shooting dramatic outdoor vistas, fast-moving sporting events, or everyday family events.


The innovative Kodak Easyshare P880 has a 24-140mm (35mm equiv) wide-angle, f/2.8 - f/4.1, professional-quality Schneider -Kreuznach Variogon zoom lens. The 24mm wide angle setting is ideal for landscape photography, allowing a person to get closer to subjects, while contributing to greater sense of place by "pulling in" foreground objects with greater depth of field.

With the same integrated lens, users can also optically zoom up to 140 mm (5.8X) using the manual zoom ring for precise framing. Achieve accurate focusing, even in low light conditions, with the selectable 25-point, advanced, hybrid Auto Focus system or via the manual focus ring. Experience enhanced, flexible lighting control via the hot shoe flash connector, plus the PC sync port for off-camera flash options.


For the first time, Kodak has added RAW file support to its Easyshare camera line to enable more post-capture flexibility for enthusiasts. These files allow for in-camera JPEG and TIFF extraction, as well as RAW editing within new Kodak Easyshare software v5.1.

Additional highlights include a live histogram with highlight and shadow clipping for immediate on-camera exposure assessment; a 2.5-inch, high-resolution LCD; a 237,000 pixel electronic viewfinder with diopter; a high-capacity lithium ion battery; shutter speeds ranging from 16 - 1/4000 second, plus a bulb setting; one-push custom white balance; digital red-eye reduction; and a manually-raised pop-up flash.

The Kodak Easyshare P850 camera makes it easier than ever for amateur photographers to shoot like a professional. It features a 12X, 36 - 432 mm (35mm equiv.), image-stabilized, f2.8 - f/3.7, Schneider -Kreuznach Variogon lens to get incredibly close to a scene while maintaining detail and sharpness.

Optical image stabilization, combined with the advanced, hybrid AF system (25 selectable points), provides a 2-stop advantage over non-Image Stabilized systems for better capturing subjects in low light for both still and video

Other features include a unique hot shoe for extended lighting control; PASMC and extensive preset scene modes; multiple burst modes for action shooting; a live histogram; highlight/shadow clipping displays; RAW/TIFF/JPEG support; and lithium ion battery. It is compatible with EASYSHARE printer docks, the IMAGELINK print system, and PICTBRIDGE technology.