[VIDEO]Kingston urDrive Software Lets Flash Drives Act on Their Own

Kingston went into experimenter mode and created the urDrive application which does a variety of things to a flash drive, ultimately giving it a measure of autonomy and self-sufficiency.

Instead of launching some new USB drive, Kingston developed a software program for those it already has.

This urDrive application allows a flash drive to organize personal files (music, photo, games, videos, etc.) according to user desire.

In other words, the USB stick turns from passive storage into an active storage device, even as the Norton PC Checkup diagnostic tools keeps it secure (worms, adware and spyware are all dealt with).

“Consumer computing habits have evolved and urDrive brings a new level of sophistication to mobile storage that is fresh, functional and different,” said Kevin Chapman, general manager and vice president, Norton Consumer Services.

“Integrating Norton PC Checkup with urDrive allows users to interact with content in an engaging way with an additional layer of security and performance analysis added to the experience. We are proud to be a part of this new evolution of active USB storage with Norton PC Checkup offering peace-of-mind to mobile users wherever they go.”

Currently, Kingston offers the urDrive pre-loaded, free of charge, on some of its DataTraveler USB flash drive units, with 4 to 32 GB capacities (DataTraveler 101G2, 108 and 109).

Finally, the company even offers a cloud-based storage service, which syncs with the USB stick and extends its capacity, so to speak.

“USB drives have historically served as digital couriers, transporting data from one device to another. Kingston is taking the lead in transforming the way consumers interact with those devices,” said Craig Tilmont, urDrive business manager, Kingston.

“urDrive enables consumers of all ages to make the USB Flash drive an interactive experience beyond just storing and transferring data between devices.”