Kingston Expects Good Things of Its NAND Business

There is much that can be said about the NAND Flash market segment, as can be discussed about a myriad of other things, but, this once, Kingston is taking its turn at the metaphorical microphone.

Kingston is one of those IT companies that has a big stake in the semiconductor market, and this extends to both DRAM and NAND products.

The company has both a complete range of DRAM modules and kits, as well as an equally extensive collection of flash drives, SSDs, memory cards, adapters, and so on.

The most recent tidings form its direction, as a report from Digitimes states, are in regards to the latter half of its business practices.

Then again, with how badly things are going on the DRAM segment, it is no surprise that Kingston would be looking to the NAND market in search of more pleasant information.

Basically, July ended up returning favorable results for the company, allowing it to take a fairly optimistic view of the future.

Currently, SSD applications account for 10% of the total NAND Flash products that Kingston sells in the Asia Pacific region. Meanwhile, eMMC applications and smartphone shipments hold 3-5%.

Regardless, when taken together, all of Kingston's NAND Flash products sold in Asia Pacific saw an increase of 30% during the month of July, 2011.

Aggressive pricing was the main factor behind this progress, though it is not expected to help further growth this month.

On the other hand, even if overall NAND shipments do stay flat in August, September should see SD cards, at least, selling several times as well, once the OEM sector starts placing its orders. 32 GB to 612 GB SSDs should also impress.

All in all, come the end of September, Kingston expects to have reasons to rejoice as far as the NAND Flash industry goes.