14 DAY TRIAL // Amazon has provided customers with countless attractive opportunities to jump onboard its Kindle tablet/eReader bandwagon.
Whether it has offered promotions on a regular basis or it has awarded some models (like the Kindle Fire HDX) for a 30-day trail, free of charge, the tech giant has managed to win the hearts of tableters around the world (not everywhere though, China is a still though market to conquer).
A recent survey provided by Consumer Intelligence Research Partners shows that Kindle owners are the trustiest Amazon customers of the bunch. The research followed 300 Amazon.com customers over a three-month period (which ended November 15, 2013) and monitored their spending habits, reports ItProPortal.
The poll found out that Kindle Fire and Kindle eReaders owners were the ones most actively purchasing stuff off the Amazon website, spending as much as $1,233 / €896 per year. Compare that to what the majority of non-Kindle users are spending on the site, which is on average $790 / €574 a year.
More than that, it appears that 40% of all people who shop on Amazon own a Kindle device of some sort. 30% of Amazon shoppers have a Kindle Fire tablet, while 21% own a Kindle eReader.
The research firm doesn’t specify exactly what customers are so keen on purchasing on the website, but we can speculate its eBooks, Kindle accessories and even lawn furniture or luggage. The research found that Kindle tablet owners would shop from 6.4 categories while non-Kindle device owners will only stick to 5.5.
CIRP Co-Founder Mike Levin explained that the survey provided “another way to look at Kindle Fire and Kindle eReader” that of a portal to Amazon.com.
“Kindle Fire provides access to everything Amazon sells, while Kindle eReader has become the way that Amazon customers buy books, Amazon’s original product line.”
Kindles might be driving sales on the website, but that doesn’t mean the devices themselves cause the extra-spending. Kindle owners are naturally more invested in the Amazon ecosystem than other device owners, because the tech giant aggressively pushing its own branded services on Kindle tablets and eReaders.