14 DAY TRIAL // YouGov has posted its US Buzz Rankings list for 2013 revealing Ford has been overthrown as American's most favored brand, to be replaced by online retailer giant Amazon.
The study surveyed consumer perceptions about brands and asked respondents whether they heard anything about a certain brand two weeks prior to the poll.
To come up with the final numbers, the researchers behind the study subtracted the percentage of participants who said they heard something negative about the brand from the proportion who heard something positive.
Interestingly Amazon’s Kindle makes an appearance in the top at number 10, suggesting Americans have really developed a fondness for this line of products, that maintains the shopping giant high in customers’ preferences.
Not so long ago Amazon revealed the Kindle Fire HD and 7-inch Kindle Fire HDX were its top selling products during the holiday season and were the most activated tablets on Christmas, so we shouldn't be surprised that the brand made it to number 10.
The Kindle brand even got more positive feedback than other established brand names like Google (#19), Samsung (#11) or Apple (#18).