
Although New Zealand is more easy-going about TV ad content, the public deemed the latest Nissan sedan commercial, starring 'Sex and the City' actress Kim Cattrall, too raunchy to airplay.
The ad, showing the hot siren getting really steamy with the new car, was pulled off the air after the audience filed several complaints at the Advertising Standards Complaints Board.
In it, Cattrall is saying to a salesman 'Why didn't you tell me it was so big? I just wasn't prepared for it' and then she goes on purring 'The all-new Nissan Tiida makes you feel really, really, really good inside'.
But the punch line comes only after she takes it for a test drive and says 'Ah! That was amazing! Absolutely fabulous! I mean the great body and the way you moved it.', thus taking her sex-obsessed persona from the HBO series to new dimensions.
Initially, the ad got the green light from New Zealand's Television Commercial Approvals Bureau before being aired. The producing company decided to cancel it altogether, even before the Bureau got a chance to consider the consumers' objections.
Nissan executives explained their decision, by saying that they are pulling it off the air, quote, 'in the interest of self-regulation and in response to public feed-back'.