Only yesterday, PepsiCo Inc. went public with the news that it intended to soon start marketing a so-called Mountain Dew breakfast drink.
Official information made available to the general public says that this new beverage, which is to be referred to as Kickstart, will feature the Mountain Dew flavor most people are all too familiar with, 5% juice and Vitamins B and C.
Needless to say, a pinch of caffeine also made its way into the concoction, simply because most people have a rather difficult time starting their day without it.
“Discover an entirely new way to do mornings with Kickstart, an entirely new beverage from Mountain Dew. Kickstart combines the great taste of Mountain Dew with real fruit juice and just the right amount of kick to start your day,” PepsiCo Inc. writes on its website.
Furthermore, “Kickstart presents a fresh alternative to the age old morning question of 'coffee or juice,' by offering the best of all worlds. It combines the great taste of Mountain Dew with five percent real fruit juice and just the right amount of caffeine. It's the ultimate morning 'pick me up' that satisfies all day long.”
By the looks of it, Kickstart will be marketed in two “bold” flavors, as the company refers to them: Orange Citrus and Fruit Punch.
This Mountain Dew breakfast beverage is not labeled as an energy drink, on account of its containing significantly less caffeine than Monster or Red Bull, for example.
However, the fact remains that some medical researchers are worried that its being made available to customers nationwide will ultimately lead to people's replacing an otherwise healthy breakfast with a can of soda.
Should things go as planned, Kickstart by Mountain Dew will be available for purchase in retail stores across the United States starting February 25.
“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days.”
“We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for,” argued Greg Lyons, vice president, marketing, Mountain Dew.