Jan 11, 2011 12:36 GMT  ·  By

At the 2011 People’s Choice Awards, Khloe Kardashian may have debuted new red hair, but there was something else that she was desperately trying to hide: a growing baby bump, it has emerged.

Though this is not the first time reports are saying Khloe is pregnant, this is a first in terms of her not denying them, word in the blogosphere has it.

Her dress at the recent People’s Choice Awards 2011, a flowy, strapless beige gown, was designed specifically to hide her bump and thus prevent news of the pregnancy from getting out in the media, PageSix claims.

If she’s pregnant, all the better for her, since she and husband Lamar are now preparing for their own reality show and timing is truly excellent, it’s being said.

“Not even her new red hairdo can distract from swirling rumors that Khloe Kardashian is pregnant. Khloe, wife of Lakers star Lamar Odom, ‘has been hiding a tell-tale bump behind flowing dresses and oversized handbags,’ said one source,” PageSix writes.

Starting work on the reality show will allow Khloe to have cameras fully document her pregnancy.

“Another source speculated that Kardashian and Odom, who have landed their own ‘Newlywed’-style reality show on E!, ‘will be followed by the cameras through her pregnancy and as they have their first child’,” the same report argues.

What is also very odd is that Khloe hasn’t yet denied the report, like she’s done in the past. In July 2010, for instance, it took her only a few days to put rumors to rest.

As we also noted then, when reports of pregnancy were starting to get out of control, Khloe set the record straight at a Lakers game saying she was “just fat” and not with child.

“We’re doing great,” she added on the same occasion. “I’m just watching the game,” Khloe said, refusing to talk about the rumored pregnancy anymore, since she’d already debunked that story.