14 DAY TRIAL // Sony seems decided to push the Kevin Butler advertising campaign for the PlayStation brand to its limits, with a new video arriving in time for Thanksgiving that shows off the best moment of the Long Live Play campaign.
The self-described vice president of everything has been honoring those gamers who have contributed the most to the gaming medium on the PlayStation 3.
Kevin Butler has been one of the most successful brand representatives for PlayStation in the last few months because it manages to blend a very parody heavy corporate style with the madness that most gamers expect to see in their own experiences.
With the Xbox 360 and the PlayStation 3 now well established in the minds of gamers both companies are looking for disrupting technology and advertising which can give them an edge in the upcoming and very important Christmas shopping season.
There are 18 videos in the Long Live Play campaign in the Kevin Butler YouTube channel, with Butler Time the viewer’s favorite.
http://www.vg247.com/2011/11/25/kevin-butler-gives-final-honours-to-long-live-play-gamers/