Trying to break into the snacks market, Kelloggs asked clients to Tweet about the crisps

Oct 3, 2012 11:32 GMT  ·  By

Kelloggs has just premiered its Cracker Crisps, and opted for Tweet-vertising them. The company opened a trendy Tweet shop in London's Soho to promote the product.

The ad campaign was meant to set Kelloggs apart from other players on the savory snacks market, by making a splashy debut of their Crisps.

The venue was well designed, minimalist and Tweeter-centric, and Kelloggs advertised that theirs was “the world's first shop where customers pay by Tweet instead of money.” The giveaways were 60p ($1) packs of Special K Cracker Crisps. Customers sampled the crisps before “purchasing” them with their Tweets.

The Guardian reported that members of the staff, all dressed in branded red outfits, checked every single Tweet before handing over the goods, so it's not surprising that all the reviews were positive.