Fans of Kellan Lutz, who plays Emmett Cullen in “The Twilight Saga” but also had a successful career as a model, and especially of his well defined body might be seeing plenty more of him in the future. According to
Fox411, Lutz could be going down the same route as Marky Mark many years ago by becoming the face – and body – of the upcoming Calvin Klein campaign.
Insiders with the lingerie giant tell the aforementioned e-zine that CK is looking to replicate the success of the 1992 campaign featuring Mark Wahlberg by coming up with a similar campaign. Given the popularity of the “Twilight” films (and everything else related to them), Lutz’s experience as a model and, above all, his impressive physique, it’s no wonder CK set its eyes on him out of all the young stars out there at the moment.
“Kellan Lutz has been hired to fill some very big underwear at Calvin Klein. Fox411 has learned exclusively that the ‘New Moon’ hunk has been signed to a modeling contract with the fashion giant, and will be featured in a very familiar ad campaign. ‘He’s going to be their new Mark Wahlberg,’ the insider told Fox411. ‘Kellan has been signed to Calvin Klein for a huge campaign that will feature him in his skivvies all over billboards and in magazines’,” Fox411 reports.
As of now, details of the upcoming campaign, if one is to be made with Kellan, are not available, with reps for both the actor and the lingerie giant not being immediately available for comment at the time of writing. However, should the above report be accurate, more info on the campaign should emerge in the following weeks, word in the industry has it. Fans, as far as they’re concerned, believe Lutz would do wonderfully on a Marky Mark-type of CK ad.
“The executives have a plan to model the ads very similarly after the famous Mark Wahlberg campaign in the ‘90s. They want to recreate the look of the hugely successful ads, and who is better than Kellan Lutz to fill out those little underwear?” the Fox411 source goes on to say. Keep an eye on this space for more on this.