Iconic British supermodel Kate Moss masters the art of reinventing herself better than most other celebrities out there, whether we're talking catwalk queens, actors or any other kind of artists. Her modeling career - which some also see as the epitome of fashionable longevity - has been marked by a series of spectacular "rebirths" which have overlapped the tumultuous leaps and bounds in her personal life. For Kate Moss, life has been a roller coaster of mind-blowing success and falls from grace, spectacular advertising campaigns and moments of darkness from which she always somehow managed to recover.

Under these circumstances, Moss' venture into the perfume industry makes perfect sense - considering that her extraordinary life has inspired a horde of world-famous designers and has started trends in everything from body shape to clothes, hair and attitude towards life and romance. In the words of one fashion industry spokesman, "Kate Moss defines modern glamor today. Her range of styles and moods inspires women all over the world. Her unique look pushes the boundaries on beauty in new directions, and that makes her compelling. She embodies everything interesting about modern women [...]".

"There is no one better to embody a new fragrance than Kate, who epitomizes the look and feel of today's fashionistas", The CEO of cosmetics giant Coty stated when Moss launched her first fragrance. Now that the supermodel is about to launch her second perfume, "Velvet Hour", we can once again understand how much truth these statements hold. Kate Moss' latest promotional appearance was in Berlin, where she stepped out wearing a stunning Alexander McQueen gray dress and black flat shoes, once again proving to the world that she fully deserves her style icon status. Keep an eye out for Kate's latest "Velvet Hour" ads, which are bound to hit the fashion magazines soon.