James Middleton is free of debt, ready to continue building on his cake business

Mar 1, 2013 15:49 GMT  ·  By
The Middletons run a successful business that offers a variety of party products
   The Middletons run a successful business that offers a variety of party products

Kate Middleton’s brother, James, probably considered the possibility of giving up on his cake business when he saw it engulfed in debt but, as luck would have it, his family stepped in to save it before it was too late.

E! News reports that James’ family covered his debt and that he remains positive that his business has a real chance at being successful.

It’s not uncommon for early businesses to record losses at first, he says.

“Kate Middleton's brother has turned to his family for financial help following an approximate $25,775 [€19,826] debt he filed for his company, Nice Group London Ltd, which he set up in 2011 to sell his personalized Nice Cakes, per published reports,” E! informs.

“A member of James' family reportedly paid the bank overdraft, and the brother-in-law to Prince William has no immediate plans to shut down his business,” adds the same media outlet.

Despite the rather shaky start, James would rather he focused on the positive: he believes his business has legs so he’ll take these recent events as just a minor bump in the road, an obstacle that has been overcome.

“It is not uncommon for start-up companies to make a loss in the early stages of development and it is not something I am concerned about right now,” he says.

“On the contrary I am very excited as after running a pilot over 2012, Nice Cakes will be officially launching later this year with a brand new website and range of products which I am very excited about,” James adds.

While he may be out of troubled waters right now, reports in the British media suggest that the family business, Party Pieces, owned by Kate and James’ parents, uses illegal Mexican sweatshops to make their products.

Apparently, an investigation to determine whether these claims are accurate is currently underway.