Since Microsoft announced a new partnership with various Indian OEMs regarding the release of Windows Phone handsets last month at the Mobile World Congress (MWC), there haven’t been too many details on which company will launch new WP-based devices and when exactly.
Well, it appears that we have just received new info on the upcoming Windows Phone devices for the Indian market, and by the look of it, things are going better and better for Microsoft’s mobile platform.
Times of India reports that at least three Indian OEMs have confirmed that they will launch Windows Phone smartphones in the next few months.
First in line, Indian OEM Karbonn has announced that its smartphones will be priced between Rs 6,000 ($100 / €70) and Rs 12,000 ($195 / €140), which points to the low- to the mid-end range market.
On the other hand, Lava Mobiles states that its WP-based handsets will be priced starting at Rs 6,500 ($105 / €75) up to Rs 8,500 ($140 / €100), which is not that much more expensive than Karbonn’s devices.
Karbonn Managing Director Pradeep Jain told The Times of India that his company will be able to launch no less than 4 smartphones by the end of May:
“We will come out with four devices with Windows-based operating system by the end of May or starting of June in the price range of 6,000-12,000,” were Pradeep Jain exact words.
On the other hand, Lava’s CEO and MD Hari Om Rai said that the first smartphone brand with its company’s name would be released sometime in July. He did not say how many devices his company would launch, but there would be at least a few.
“A series of Windows-based phones will be launched under the Lava brand by July. These will be priced in the range of Rs 6,500-8,500.”
According to Rai, most, if not all, Lava smartphones powered by Windows Phone 8 will pack Qualcomm Snapdragon 200 processors and will probably represent 8-10% volume of his company’s smartphones beginning July-August.
Last but not least, Xolo has also confirmed that it will have something to say on the Indian Windows Phone market starting Q2 2014. However, the company did not make any statements regarding how many Windows Phone devices it would release and when exactly.
However, a company’s official said that Xolo hoped to reach around 15% share of the smartphone market by the end of 2014 with the help of Microsoft’s Windows Phone platform.