As if his 'PopoZao' single wasn't enough to make you sick and tired of the self-titled artist, Kevin Federline is also founding his own records label, as his publicist informed all the media outlets on Friday. Sure, he later said that the single was just a practical joke and we got that pretty well, didn't we?

The press statement said that Federline will be making his international debut, as we already knew, on August 20, at the Teen Choice Awards and, the very next day, his single from the 'Playing with Fire' album, called 'Lose Control', will get national airplay. The video, recently shot with the support of his loving wife, Britney, will be first seen on TV sometime in September.

The fact that K-Fed is making his own record label to release his crappy music (because 'Playing with Fire' will be the first official record made by Federation, of course) isn't too risible; more ridiculous than that are the words with which he is described.

The statement really tries to boost Federline's image and reputation and many are those who are wondering if he wasn't actually the one who wrote it. It contains phrases like 'the expected release date for this album', he 'recently completed the high energy music video', 'a style icon in the making' (the stress is ours), besides that which says that Federline will also be launching his official website on September 5th, 2006.

So, devoted fans of K-Fed, make sure you stay tuned!