14 DAY TRIAL // A number of recent job postings coming from Sony Computer Entertainment of America suggests that the company is very serious about designing and then implementing a complex anti piracy program linked to the PlayStation 3 home-gaming console.
SCEA aims to hire one senior corporate counsel and one senior paralegal which will be working in “anti-piracy and brand protection program.”
Sony says, “The program to be developed will require a strong strategic online component,” with the marketing department and the product development divisions working together to make sure that piracy is kept to a minimum on the PlayStation 3.
The fact that the product development side of the company is involved seems to confirm recent rumors that said Sony is working hard in order to launch a new version of the PlayStation 3, using the Slim profile, which has anti piracy measures built in at both the hardware and the software level.
It's not clear whether the people that are hired will also be directly involved in the legal battles with the hacker group that has cracked the protection of the PS3 in late 2010.
At the moment, Sony has sued the persons involved and has obtained a temporal injunction order against them and in the long term aims to limit their abilities to spread information about how the PS3 can be cracked.
Information that could allow users to enable piracy on the home console is widely available on the Internet and pirate groups have the means to sign their own content and make it appear as if it was coming from Sony itself.
The most recent big release that is exclusive to the PlayStation 3, Killzone 3, has been pirated ahead of the launch date and Sony was very vocal in saying that all those who are playing the pirated version of the game will be banned from using the PlayStation Network.