Jimmy Choo Comes Out with Line of £395 Sneakers

Jimmy Choo, one of the best-known shoe brands in the world, is shifting the focus from elegant women who wouldn’t dream of being seen not wearing high heels to those who’d also love a touch of practicality with their footwear. The company is coming out with a line of stylish trainers that will combine luxury with comfort, says the Daily Mail.

Still, that’s not to say that the new shoes will come cheap, as this was never the case with Jimmy Choo. Though they’re meant to cater to a different niche of the public, the trainers will come at the rather impressive price of £395, which is quite a lot for many pockets. However, for this amount, the buyer gets the best of the best exotic sneakers, made of genuine skin with glamorous golden details.

“Made from exotic purple snakeskin, patent leather and silver suede, these sneakers cost up to £395. The eight designs are being snapped up so quickly, however, that a lengthy waiting list has been set up in advance of their arrival next month on jimmychoo.com. Top of the range is the striking purple Tokyo, made from exotic elaphe snakeskin. It features glamorous gold eyelets, star-printed soles – and a £395 price tag,” the Mail writes.

There are also “budget” versions though that too is just as ridiculously expensive: for £325 or £345, fashionistas can purchase the white leather and silver suede model. There’s also the one called “Miami,” made of leather and snakeskin, which retails for £375. Even Tamara Mellon, Jimmy Choo president and diehard fan of high heels, says she’ll be buying and trying out a pair as soon as they become available – they’re simply too charming to resist.

“The high-top design is sleek, lux and combines a hint of old school trainer style with a glamorous yet effortlessly cool look. I’m looking forward to wearing mine,” Mellon says for the Mail. Whether she’ll also be breaking out a pair of Jimmy Choo Uggs, yet another unlikely design to come from the company, still remains to be seen.