Jessica Simpson and Zach Braff?

After rumors had her and Jared Leto head-over-heels in love, a new one started to make waves in the celebrity world. But, first of all, when linked to Jared, Jessica got a thumbs-up from everybody. Now, people are kind of dazzled.

No offense, Zach is cute enough but he can't be said to match Nick or Leto's macho-ness. Anyway, the two were spotted together, sharing a private cabana at Southampton's Pink Elephant, laughing, getting pretty cuddly and having tons of fun.

An insider told the press that Zach, famous for his part in the TV sitcom 'Scrubs' and for his prior relationship with another 'teen wonder' Mandy Moore, is flirting with the newly divorcee big time. The same source claims that, were Jessica and Zach's relationship to get more serious, they have no intention whatsoever to hide it from the world.