Rapper Jay-Z announced he dropped his stage name in favor of his birth name, Shawn Carter. Invited at a party after London's GQ Awards, the singer issued invitations but refused to sign them with his recording pseudonym.
Journalists were told: "Please make sure that when referring to him in your article, you call him Shawn Carter.
It's how he wants to be known now because he's exploring business opportunities in the UK."
The 'rebranding' came just after his close friend, rapper Diddy announced he dropped the "P' letter from his nickname, because he felt it was time to change something at him and his name.
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