14 DAY TRIAL // At the beginning of the year, “Seinfeld” star Jason Alexander announced he’d get started on the Jenny Craig weight loss program to prove men that diets were not exclusive to women and, of course, drop some pounds. In a new ad for the company, which also stars former spokesperson Valerie Bertinelli, Alexander shows off his newly svelte figure and claims he’s already reached his initial goal, as People magazine can confirm.
Tradition has it that every celebrity who loses weight must pose for a magazine cover in their swimsuit – it’s an unwritten rule, but a rule nonetheless, because their example is one that motivates millions of dieters all over the world. This is precisely the concept behind the new Jenny Craig ad, as it shows Jason Alexander dance in a spandex suit and then going even further than that.
“Comedian Jason Alexander unveils his new slimmed-down figure with classic self-deprecating hilarity in a new Jenny Craig commercial, airing today. “Take a look, drink it in,” he sings while clad in a skin-tight outfit. “I was fat, now I’m thin!” The actor, who signed on as a spokesman for the weight loss program in January, has since shaved off 30 lbs. from his starting weight of 198 lbs,” People writes of the ad. Such extraordinary results beg the question of whether Jenny Craig also has a product for weight loss, which, as expected, Alexander does not fail to ask.
“Best known for his role as the portly George Costanza on Seinfeld, the Broadway vet, 50, came up with a his own twist to the ‘Full Monty’ concept for the ad’s big song-and-dance reveal. ‘He gives me a good show,’ said friend and fellow Jenny Craig spokeperson, Valerie Bertinelli, who showed off her own bikini body on the cover of People a year ago. Appearing side-by-side with Alexander in the commercial, she says, ‘I was losing my voice because I was having so much fun!’” the mag further writes.
Below is the first ad with Jason Alexander for Jenny Craig. It ends with the actor’s urging other men too to attempt to fight the flab with the weight loss program. It’s also very fun. Watch it and enjoy.