NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Microsoft

Microsoft


Japanese Store Uses Pornography to Sell Windows Vista

Sex sells; that mush is axiomatic by now

By Marius Oiaga, Technology News Editor

14th of March 2007, 15:21 GMT

Adjust text size:


Akihabara Store - Windows Vista ad
Enlarge picture
This is a case of "when everything else fails... turn to porn". At least this is the marketing strategy that a Japanese retailer has implemented in order to catalyze Windows Vista sales. Truth be told
, Vista sales are lagging behind those of Windows XP. This despite the fact that Microsoft Chief Executive Officer Steve Ballmer was predicting that Windows Vista would outperform XP by 2 to 1.

After more than a month of commercial availability, this is obviously not the case. Windows Vista did manage to erode Windows XP's market share, but at the end of the first month from the launch, the latest Microsoft operating system stopped short of 1% of the OS market.

However, Microsoft cannot directly be blamed for the poor market performance delivered by Vista. The Redmond Company has managed to throw no less than $500 million at the marketing campaign for the operating system. Nevertheless, this has not impacted Vista sales as Microsoft predicted.

But could the answer to Microsoft's predicament come all the way from Japan? The Japanese people are well known for their mature sexual perspective, just to use a euphemism, and for the use of erotica in art. And sex sells, that mush is axiomatic by now.
Akihabara Stores have simply taken this marketing axiom to a new level and integrated pornography in the advertisements for Windows Vista. According to Akibablog (Japanese content only) the Akihabara retailer has used Hentai porn in the image included on the left that illustrates the Windows Vista Aero interface. As of yet, there have been no reports as how this strategy has affected sales.

TAGS:

Windows Vista | Aero
Read by 5,471 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
Good (3.6/5) 6 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


Will Apple's Leopard Bite Into Windows Vista?

The True Limitations of Windows Vista Virtualization

Microsoft Patches Critical Vulnerability In Windows Vista

Windows Vista - Linux Down! MacIntel Next!

Vista vs. XP - Feature Comparison

Windows Vista System Restore

Windows Vista Support Lifecycle

Why Won't Microsoft Declare Windows XP Expired?

Windows XP Professional - Windows Vista Business Feature Comparison

Installation Resources for 32-bit and 64-bit Windows Vista

User opinions:

No user comments yet.
Be the first to express your opinion using the form below!

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM