Hulu opens shop on Apple’s set-top box in the Land of the Rising Sun

Sep 4, 2012 14:11 GMT  ·  By

Tsuyoshi Fukuda, Head of Product at Hulu, Japan, has just confirmed that Apple TV owners in the Land of the Rising Sun now have access to the company’s video content through their set-top boxes.

“The moment that we’ve all been waiting for is finally here,” writes Fukuda. “Hulu arrives on Apple TV today.”

Subscribers to the VOD (video on demand) service in Japan can now stream TV shows, movies, and other types of content on their puck-sized black box, the company has confirmed.

Fukuda elaborates, saying, “With Hulu available on Apple TV, a broader range of subscribers can now enjoy Japanese films, anime, dramas, and Hollywood films on Hulu, all directly through their HDTV.”

When they boot up their Apple TVs today, customers will find the Hulu icon on their home screen.

Existing Hulu subscribers can simply enter their user name and password and they’ll be able to start streaming immediately. Those who don’t have a subscription with Hulu are offered a simple sign-up form within Hulu on Apple TV. All they need is their iTunes account, says the company.

“If you do not have an existing Hulu account, you can easily sign up by using your existing iTunes account, just follow the sign up instructions on the screen,” writes Fukuda.

With Hulu, the usual try-before-you buy trial is two weeks. If you sign up using your Apple TV set-top box, Hulu will grant you a whole month of use to see if you’re interested.

“New subscribers who join through Apple TV can enjoy a one month free trial of Hulu (instead of the regular two week free trial),” says Fukuda.

If you like the service, Hulu offers monthly subscription for ¥980 / $154 US / €122.