I heard on the web about this new video so I turned on the speakers, found the video, played it and expected a horror of cheesiness. Well, I got stunned! It's not that bad! The song starts with a Latino acoustic guitar, which was pretty normal for this type of music and I expected an emotional love ballad, especially since the video scenes showed J.Lo.'s character making it out with some guy. But as soon as the beat kicked in, a strong guitar riff penetrated the speakers, making the walls tremble.
What I usually do at Lopez's videos is turn off the sound and enjoy the view, but in this case, I couldn't help thinking about doing the other way around. The scenes were so cinematic, and with such high production values, that they distracted me from the actual music. So, in turn, I pushed the volume higher and enjoyed the hip hop style acoustic beats. Although the neighbors were knocking in the walls, trying to tell me to shut the whole thing down, I ignored them (like I always do) and continued to watch. The acoustic bass has balls, that's for sure. It's not terribly complex (and in pop music neither should it be) but it sounds pretty awesome. Very clean, and clearly very professional.
The album producers, namely Estefano, Julio Reyes, Marc Anthony and Jennifer Lopez herself did a great job on these tracks as they sound more complex and mature than any other previous works. Also the Internet claims well-known Mexican singer Thalia as a writer for this track.
The video is about J.Lo.'s character and her boyfriend being "the bad guys" (or at least one of them). Couldn't tell exactly which is which, since I'm more oriented in listening to the music, but her boyfriend in the video is either involved into something illegal, or J.Lo.'s character framed him, probably out of jealousy or maybe she works for the FBI herself. In the end of the video, the Feds are arresting her boyfriend while J.Lo.'s character is watching.
In an interview for MTV, Jennifer says that "[It's] basically about someone who is missing someone so much and has done something so wrong to the person that they know they can't fix it". Eh...the story isn't the point anyway, it's the production values, which are almost cinematic. I can hardly wait to see it in high definition and enjoy the full eye-candy.
It seems that the former "Jenny from the block" has left sins behind and wants to make a strong comeback, in the spirit of Latin music, with strong feelings and deep, touching lyrics. I don't know much Spanish, but from what I did catch (and with some help from around the office) the song is about contradictory feelings, with lyrics such as "if I miss you then I hate you". This reminds me of Def Leppard's "When Love and Hate Collide" which was a great track at its time. I hope the fans will be thrilled as Jenny is getting back down to Earth, and maybe those who used to hate her (like me), will also come to understand her music and respect her as an artist.