Samsung is believed to be headed towards a fruitful year

Jan 28, 2015 15:04 GMT  ·  By

Apple has just announced some pretty promising financial results for its fiscal first quarter of 2015 that ended on December 27, 2014.

The Cupertino tech giant confirmed that it had sold 74.5 million iPhones during the period, which qualifies as a new record.

While it appears that Apple has had a pretty good start this year, the world is looking at its main competitor, Samsung, and shakes its head.

It has recently been revealed that Cupertino manages to take a hold of 33% market share in South Korea, Samsung’s very own home court. What’s more, it is expected that Apple will finally catch up with Samsung in terms of numbers of shipped items.

We also told you that Samsung had shed up to 31.5% of its market share in the Chinese market last year, while competition like Apple, Xiaomi and Lenovo is catching up.

Samsung is expected to have a lofty 2015

Despite the bad signs, there are folks who still have an unshakable trust in Samsung. According to one analyst from Jefferies & Co, 2015 might as well be the year of Samsung (as seen at G for Games).

Before you point out that he or she might be playing Nostradamus here, we’d like to point out the analyst has some pretty valid points to support the theory.

First off, Samsung has seen a lot of advancement in the last few months, particularly in the flexible OLED display and 14nm chipsets departments, some of which could end up in its upcoming flagship.

Another important aspect that might help Samsung propel its business forward is the shift to metal casings for its high-end to mid-range offerings, a move that will certainly draw a lot of eyes on them.

Samsung plans to better focus on affordability, probably following business models such as Xiaomi’s, but the addition of metal into the equation will certainly give them the edge over the competition.

Samsung might have lost ground to Xiaomi last year, but in 2015 it's payback time.

In a month Samsung is expected to unveil its latest flagship device, the Galaxy S6, which will probably make use of the company’s own silicone platform. Do you think the Korean tech giant will be able to replicate the success it had with the Galaxy S4 back in the day?