It's Not a Bird. It's Not a Plane. It's a Flogo

This is the motto of a new company started by Francisco Guerra, specialized in making machines that are able to create Flogos - flying logos - out of a mixture of soap-based foams filled with helium gas. The main goal of the company is to create cloud-like logos of basically anything, then sell them as advertising. "Flogos are a revolutionary way to market products, services and events," says Francisco Guerra, the owner of the company.

Flogo has no limitations. It can make logos in any shape, words or logos, between 61.4 and 122.8 centimeters long, may float into the air for up to four hours and travel several kilometers before dissolving completely in non-polluting agents. Each Flogo machine is guaranteed to generate one floating logo once 15 seconds, and would cost about 2,500 dollars to rent one for a day.

First, computer software developers input a stencil into the machine, then it is ready to start cutting Flogos and release them into the air. "They will fly for miles. They are durable so they last a while. FLOGO FOAM is also safe for air travel," explains Guerra.

Depending on the ratio of oxygen and helium mix used to fill the soap-based foam, Flogos could end up at heights from 90 to 150 meters, and could reach a maximum altitude of 6,100 meters above ground. After a while, Flogos evaporate in the air in non-polluting soaps derived from plants. In addition, the flying logos pose no danger on airplanes, since they do not stick to the surface of airplanes, nor they produce any damage while passing through a jet engine.

The Flogo machine has been patented, thus it can only be used by buying the license or by renting one directly from the company. You can see a couple of Cloud Advertising videos on the Flogo website.