It's always fun to see singers having a go at each other and having fun doing all sorts of silly things before their albums are released. It's even funnier if there's some sort of competition going on, because as it usually happens in competitions, there's a winner and there's a loser - and lucky for us, the more spectacular the failure, the more we get to dump on the unlucky one. So, what's the case this time...again? Why, it's the rapper war, The return of 50, now reaching the second episode - Kanye Strikes Back.

We all knew that there was something going on between best selling, superstar rappers Curtis "50 cent" Jackson and Kanye West. I mean, we all got a clue when 50 Cent went live to say that if the sales for his new album came under Kanye's new release he'd hung the baggy pants and the "I'm the best, bite me" attitude and stop releasing singles. And while the whole world went "What???" and the rumor mill started spinning and spinning, among all the speculation we all got at least one thing straight - there's going to be a big bang on September 11th, when good ol' 50 and Kanye go head to head and release their new albums. And then we'll all see what happens.

But in the meantime, why should Kanye sit back and not have a bite of the apple himself? I mean, if he just stood at home and calmly plotted to usurp the rapper throne and have all the (pop) princesses at his feet or better said in his bed whenever he pleased, where's all the fun? So he decided to go live himself at a show in the UK called The Friday Night Project and play the modest card. And the irony card. And the "I'm the one who's got the most swagger" card. Well, as you'll see when you watch the interview, he played a whole deck of cards. And just came in first in the "adding fuel on the fire" category.

So, we have the two sides lined for battle. We only hope it won't be a literal war - although if they do shoot each other that's gonna bring them a fair share of publicity too. Postmortem, but hey, this is what it's all about, right? Media attention. Dough. Cash, fame and a whole lot of cash again, and for that, who wouldn't sell his soul to the spotlight from time to time? Just a little bit?