Mac

Israeli Singer Yael Naim Thanks Apple, Mac for Her Success

Naim also sees great artistic potential in Macs

By Filip Truta, Apple News Editor

25th of March 2008, 08:05 GMT

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Macs are seemingly more and more popular among artists these days. It's only obvious really, since Macs are perfect for designing, editing and rendering stuff, but mostly for running various apps in parallel. However, this story isn't about any of the above-mentioned capabilities. It's about

the Mac's capabilities of selling art thanks to Apple's successful advertising campaigns. Apparently, Israeli singer Yael Naim saw her song "New Soul" (played in Apple's MacBook Air ads) pushed to No. 7 on U.S. music chart Billboard's Hot 100, according to sources on the Internet.

Yael Naim isn't afraid of being considered as "too commercial," Reuters informs. The 29-year-old Folksy French-Israeli singer launched her self-titled new album in The States two months earlier than originally planned, due to the immense success with the MacBook Air ad.

"It opened a great window for us, for a lot of people to have a chance to hear about our music," Naim told Reuters in New York. "We had a lot of propositions ... but we thought Apple and Macintosh have some connection because today we work with computers to do our music ...We did not have a label," she said. "We did not have a lot of money so we did it just with a computer."

Wait, what computer exactly? A Mac? Does she say the computer they worked on was actually a Mac, or is Naim only agreeing that Macs are a good choice "today"? Eh...

Naim recorded her new album in her apartment in Paris with percussionist David Donatien, her music partner. Yael Naim is both a singer and a songwriter. Although she was born in Paris, she spent most of her childhood in Israel.

On February 5th, 2008, Naim's song "Far Far" (also from the self-titled album) was released as a free download on Apple's iTunes.

Apple featured Naim's song "New Soul" in its debut commercial for "the world's thinnest notebook," the MacBook Air. It was Steve Jobs himself who picked the song for the laptop's launch.

TAGS:

Yael Naim | israel | singer | advertisment | New Soul

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