Jan 4, 2011 15:45 GMT  ·  By

Cloud computing is an increasingly popular concept nowadays, and for this reason, Iomega has come up with the Iomega Personal Cloud technology, a data protection and remote access solution for small businesses and consumers that gives you the control of your own Personal Cloud without complexities and extra costs.

Unveiled at CES 2011, Personal Cloud is a web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet.

Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned – the content and accessibility is always under your control and, best of all, there are never any usage fees or subscription charges, Iomega actually giving small businesses and consumers a great value for cloud access and protection.

"Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition," said Jonathan Huberman, president of Iomega, adding that “utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime."

"In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too," Mr. Huberman continued.

“You're not going to find this level of innovation or value from any of our competitors," the company's president concluded (no surprises here).

Iomega Personal Cloud will be available worldwide beginning this month with the launch of the new single-drive Iomega Home Media Network Hard Drive Cloud Edition, while the Iomega Personal Cloud is also a built-in feature in the new Iomega TV with Boxee, launching in February.