The two companies revealed - via a joint press release - the inking of a partnership that will deliver Google services to small businesses, enabling online promotion. Via the Google apps integrated into QuickBooks 2007, Intuit customers will be able to access online marketing services. Additionally, small businesses will have Google AdWords at their disposal, to create and administrate publicity campaigns, but they will also be able to manage product sale trough Google Base.

"Intuit is committed to partnering with best-in-class companies to help solve important customer problems," stated Steve Bennett, president and chief executive officer of Intuit. "By partnering with a leading company like Google, we bring together Intuit's strength in creating easy-to-use solutions with Google's Web expertise to offer leading-edge online services to help small businesses attract new customers."

Delivering a means to stand out of the crowd to small businesses, QuickBooks 2007 products and services will comprise Google's marketing tools and Google Desktop. Intuit revealed that the results of their strategic alliance with Google will be widely available in the fall of 2006, expecting to sell over 3 million items in over a year.

"This alliance combines the strengths of both Google and Intuit to deliver innovative online technologies that help small businesses succeed in an increasingly competitive business environment," said Eric Schmidt, chief executive officer of Google. "By adding key Google services into the world's most popular accounting product, we're making it easier than ever for small businesses to find and use all of the tools available to them."