Microsoft Gaze is an integral part of the company's efforts to organically evolve its advertising division. In this regard, Microsoft Gaze is a project designed to permit content owners to add depth to text on websites, enhancing the information available to visitors via links with ad-supported in-line content. The declared scope of Microsoft Advertising Gaze version: 1.0.0906.00 Beta is to boost user experience by delivering an increased volume of data via advertising to websites.
A sneak peek at Microsoft Gaze is now available courtesy of the Redmond company, however the Beta can be accessed only on an invitation basis.
Mario Esposito, a program manager working with the Microsoft adCenter Labs is offering invitations to the Beta program.
“Gaze is a web gadget that offers structured and contextual information to a user within the context of a web page. The gadget is initiating by the user that clicks or hovers a GazeLink,” Esposito explained. “A GazeInLink is generated through a technology owned and operated by Microsoft AdCenter. The link is placed within the content of a web page; upon click the GazeLink will link the user to relevant information and offers (ads). GazeLink is relevant to the linked content, the click is initiated by the user, it is helpful for the user who is interested in additional and relevant information and or offers.”
Microsoft informs that GazeInLinks will be set up to stand out from the content on a website. In this regard, content owners will be able to choose a specific decoration for GazaInLinks, from underlined style to color. Gaze links will permit user interaction via the mouse, on mouse-over and click events, and will be accompanied by icons adjacent to the entities or keywords chosen by the publisher. “When the user places the mouse over a GazeLink, the gadget layer opens with information about the linked entity/keyword. Ads are blended in to the content in a non intrusive way. They’re meaningful to user and related to what the user is reading,” Esposito added.
Find us on Google+
