Frost white, eggplant purple, deep olive green and marine blue

Mar 10, 2009 14:06 GMT  ·  By

Frost white, eggplant purple, deep olive green and marine blue are the new flavors of the Microsoft Arc Mouse, what the company is referring to as the Special Edition Colors line-up. According to the software giant, the new four special edition colors are designed to offer customers variety in the context of the growing popularity of the product. The Redmond company indicated that the Arc Mouse had quickly climbed its way up to success, having already entered the exclusive top-10 list of best-selling mice in just the first couple of months since its introduction.

Microsoft initially launched the Arc Mouse in September 2008. At that time, customers had only two color versions to choose from, but the Redmond company has grown the product line-up in order to appeal to as many people as possible. The promise is that, with the special edition colors, users will be able to add a dash of style to their machines. “People form a personal connection to a product in a color they like,” explained Colorcom consultant Jill Morton. The Arc Mouse special edition color mice will come with a price tag of $49.95 each.

“Outside color, the distinctive design of the Arc Mouse is an expression of personal style on its own. The revolutionary form is perfect for the on-the-go trendsetter: sleek, collapsible design folds to reduce the mouse’s size by almost half, giving consumers the comfort of a full-size mouse with the portability of a notebook mouse. Flipping the mouse shut automatically turns the power off to save battery life. [But also] snap-in magnetic micro-transceiver is smaller than a dime and uses a magnet to effortlessly snap into the bottom of the mouse, making packing up easier than ever,” Microsoft explained.

At the same time, the software giant also plans to offer the Wireless Mobile Mouse 3000 in special edition colors. Users will be able to buy the Wireless Mobile Mouse 3000 in blue sapphire, red garnet, pink topaz, green emerald and purple amethyst for $29.95.