Softpedia
 

NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home > News > Webmaster > Internet Life

February 26th, 2009, 11:54 GMT · By

Internet Business to Exploit Surfing Habits of Millions

SHARE:

Adjust text size:


Dozens of pop-up ads appear on any desktop, if browser filters are turned off
Enlarge picture
BT, TalkTalk and Virgin Media are just a few of the UK companies that are considering introducing a new advertising system online, meant to cash in on the surfing habits of approximately 11 million Britons. The new website will basically create a private profile for each and every user, which will contain information about his or her browsing habits. Based on that list, only relevant ads will be generated on the Web pages they visit, in a move the companies hope will bring them more money.

The new service, hosted by some of Britain's largest Internet companies, could go online as soon as this year. Proponents say that the new method of surveying shopping tastes will be far less intrusive into people's online actions than those currently employed, which involve the search engines (such as Google and Yahoo!) creating their own lists of what users are looking for.

They also say that only certain websites will display the relevant ads, and that the system will not affect all the Internet addresses the 11 million people visit on a regular basis.

Representatives from Phorm, the US company behind the initiative and the design of the new system, say that the real names and locations of individuals influenced by this advertising method will not be linked in any way to their anonymous online shopping profile. Furthermore, they maintain, the names of the Web surfers will not be centralized into some database to later be sold to third-party advertisers.

The Webwise advertising technique will ensure that ISPs also get a piece of the online market, which is currently estimated to be at £28 billion (roughly $40 billion). At the same time, the privacy of the users will be respected, as the relevant data is collected anonymously, just like in a scientific survey.

But the most important thing is that individuals will have the chance to decline being a part of the new system. Those who would like having relevant ads displayed to them when they visit certain sites could surely welcome Webwise, while those valuing their privacy over anything else will most likely turn down the service.

Maybe the new system will put an end to practices such as those employed by Google's Gmail, which scans the content of clients' e-mails in order to provide advertisers with much-needed keywords. Thus, ads are generated on the Web page where the e-mail is displayed even before the message is sent or received. Many people find this to be a real nuisance, and fear the anonymity of their messages.


TELL US WHAT YOU THINK:

2,151 hits · 10 comments · Link to this article · Print article · Send to friend · Subscribe to news

MUST-READ RELATED ARTICLES:


Social Media Still Belongs to Youngsters

Newspapers Fall Behind the Internet as News Sources

Google Custom Search Support Straight in the Control Panel

Relive Your Travels with Google Earth 5.0

Google Maps Debuts Transit Layer

READER COMMENTS:


Comment #1 by: Pete on 27 Feb 2009, 08:13 UTC reply to this comment

Phorm still haven't explained who authorised them to conduct covert trials of their system on tens of thousands if not hundreds of thousands of BT customers in 2006 and 2007... and the thousands of businesses and organisations those people interacted with.

Phorm isn't opt in. All your traffic passes through Phorm's equipment regardless of your wishes. As a user, if you don't want to participate, you must perpetually retain an 'opt out' cookie on all web apps, on all user accounts, on all computers in your home/busiiness.

Nor have Phorm explained how they will obtain consent from the people and businesses who operate web sites, for the interception of their communications, and the duplication/processing/sale of their intellectual property. What Phorm are doing is simply industrial espionage.

Fortunately for users there is an easy way to avoid Phorm, close your ISP account and find a Phorm free ISP.


Comment #2 by: old ghosts on 27 Feb 2009, 08:26 UTC reply to this comment

this is nonsense, Phorm/Webwise is NOT a new product, it is a widely distrusted DEEP PACKET INSPECTION system that is being touted by an unscrupulous marketeer (Kent Entgrul). The system has already found BT & the UK Gov in trouble with the EU due to a mass illegal breach of customer privacy. They want to track ALL your internet usage, they say that they will not keep your Personally Identifying Information, but this is NONSENCE, you cannot close Pandoras box.

This press release should be considered the desperate actions of a failing Malware business trying to pump their toxic stock. Avoid at all costs unless losing money and friends is your business.


Comment #3 by: Doris on 27 Feb 2009, 09:29 UTC reply to this comment

I'm curious as to why so many companies think that surfing the net is synonymous with shopping? For most people, it most certainly is not. Having somebody intercepting me while I use Facebook IS invading my privacy. Having somebody intercepting my daughter while she researches for her school homework IS invading my privacy. The are NO assurances that you won't be serving her unsuitable ads while you track her behaviour.

How convenient to be so economical with the truth. You forget to say that ALL your surfing communication will be intercepted whether you opt out or not. You forget to say that I can choose whether or not to use gmail, google or whatever.

You forget to say that the only way I can choose not to have my surfing intercepted by an ISP running Webwise is to change my ISP for that is what I shall do.


Comment #4 by: Jonah on 27 Feb 2009, 10:11 UTC reply to this comment

If I connected my PC to someone else's PC & altered their Browser Contents or Application & it kept on crashing or misbehaving or getting malware in it, I would get done for Computer Hacking!

This however is exact what this "Illegal Proxy" did to me in 2006 7 2007 & on a few occasions in 2008!

I say "illegal proxy" because any Proxy used for "value Added services" should be visible to the Web User, a transparent proxy is only meant to function according to the Internet Specs if it DOES NOT ALTER data!


Comment #5 by: Private Persson on 27 Feb 2009, 11:32 UTC reply to this comment

I can see this is mere regurgitated Phorm spin. If you research a bit more deeply, Tudor, you'll discover that you can't actually opt out. I use the net for academic research that is crucial to my professional work, and don't wish to have any commercial intrusion. Simple as that.
However, if I chose to block Phorm's iniquitous Webwise malware by an appropriate entry in my HOSTS file, then my access to the internet is barred. Totally.

The UK govt must step in and allow citizens true freedom of choice, not mealy-mouthed Kent Ertugrul's version. It's a disgrace that this Govt is failing to support us.


Comment #6 by: Are you kidding? on 27 Feb 2009, 13:32 UTC reply to this comment

Well, up until today, I had viewed softpedia as trustworthy and a good source to try new software from, due to the stance against adware and spyware being bundled with downloads.

However, since after reading the above piece you are obviously viewing spyware embedded at the ISP level as something good (ever heard of research and objective reporting?) then your standards obviously aren't that high, and join the list of sell outs in my opinion.

Shame on you.

Look at the product phorm are offering, look at the reports done by people like Dr Richard Clayton, then justify the stance taken in the article above.

You sound like you have lapped up the phorm pr talk and not even bothered to do your own research, which is hardly what I would expect from you.

You are spouting phorms line for them, about how people don't have to be tracked, about how the search engines are big and bad, yet with phorm it sits between a customers connection (whether opted in or out with the current models proposed, making the opt out mean you don't receive adverts, with a promise from the ex root kit and spyware vendor that they won't peek) and the internet and forges cookies and uses multiple redirects. Search engines are optional, and can be scraped from elsewhere to prevent anything like that, phorm is there regardless.

Maybe before you publish a pr piece for them, you should find out who they are. Remember 121Media?


Comment #7 by: Bob P on 27 Feb 2009, 14:31 UTC reply to this comment

Is this an advert for Phorm, shouldn't it have some sort of disclaimer otherwise it may be mistaken for news or comment.


Comment #8 by: Tudor Vieru on 27 Feb 2009, 15:29 UTC reply to this comment

This article was not intended and is not a commercial for this service.
I am as opposed to having my online activity as any of you. I am sorry if they way I wrote it gave you the wrong impression.


Comment #9 by: Phil Main on 27 Feb 2009, 16:14 UTC reply to this comment

Bad Softpedai, naughty Softpedia, must do research and not repeat fairy tales.


Comment #10 by: Alan M on 27 Feb 2009, 18:02 UTC reply to this comment

Not an objective article, more of a PR spin for Phorm.
Strange that over the past few days any adverse news from the media in regard to Phorm has been removed/withdrawn. This smacks of a desperate known malware purveyor trying to hide just how illegal his DPI kit really is.

I`ve been collecting links from the removed/withdrawn media sites and have added this one for forwarding to the EU.

Copyright © 2001-2012 Softpedia. Contact/Tip us at

WindowsGamesDriversMacLinuxScriptsMobileHandheldNews

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   UPDATE YOUR SOFTWARE   |   ROMANIAN FORUM