Internet Advertising Revenue Reached $4.2 Billion

Increasing 33% compared to the same period of 2005 when it was just $3.1 billion, Internet Advertising Revenue in the third quarter of 2006 has reached $4.2 billion. The figures have been made public by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. However, the Advertising Revenue Report indicates that the revenue is getting stagnant as it has jumped only 2% compared with Q2 2006.

"The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of interactive advertising," said Sheryl Draizen, SVP, General Manager, IAB. "Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides."

"Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year. This growth follows the trend of where consumers are spending their media time and the unique ability of Interactive advertising to effectively target and monitor ad campaigns," said David Silverman, Partner, Assurance, PricewaterhouseCoopers.