"You want your ads to be successful. To measure that success, you use click and conversion tracking to gain insight into user behavior on your pages. If users are reaching your pages, but you aren't getting the conversion results you want, what do you do? It's time to make improvements to your site. Website Optimizer can help."

This is the way Google started the description of Website Optimizer. In other words, this application is a tool that helps you set up the perfect configuration for the ads placed on your website, increasing your visitors' number and, of course, your revenues.

"While Website Optimizer is integrated into AdWords, it tests all traffic to your site - including traffic from your AdWords ads, Google search results and any other source of traffic to your site," says Google.

If you're already registered to Google AdWords, you're probably checking your payments status every day, hoping that new cents were added to your account. After you login into your account, you can view all your visitors' stats as well as checks and payments information.

Most users are disappointed, their site is still anonymous. But this aspect can be changed. If you'll use some SEO techniques, you'll be easier to find using Google Search and other search engines. So, why are we still discussing about it? Start your optimizing process! Login to Website Optimizer and, no matter if you're a beginner or an experienced user, this tool will improve your website's views, visitors and revenues.