14 DAY TRIAL // It's quite a well-known fact that most products that make their way onto the market these days do so in order to answer a specific demand, or that should be the case, anyway, because there are also plenty of devices whose purpose sort of...eludes everyone. Every consumer electronics manufacturer has its own methods for finding out exactly what customers are looking for in a next-generation product, but it seems that Intel and Asus have opted for a very public, visible and...social method, by launching their new and expanded online community at WePC.com. As one of the first crowdsourcing communities (initially established in 2008), WePC.com empowered members to play an integral role in the PC design process of a number of cutting-edge technologies, such as intuitive touchscreen interfaces and kid-friendly netbooks. The community features sections that are tailored to members’ diverse interests, such as those who value impeccable sound quality in high-fidelity home entertainment computers. Another section is geared toward serious multitaskers and “early adopters” interested in the evolving technology for pad devices. A third area is designed for parents who want to share information about how technology works in both their kids’ lives and family life. In addition, WePC members who want to be more actively involved can apply to be part of an exclusive group that will play an integral role as the community grows and receive special perks, such as direct access to ASUS and Intel, unique product testing opportunities and exclusive events. “We’ve experienced firsthand the power of our customers’ creativity in helping us build ground-breaking products that address their unique needs,” said Christine Yang, WePC community manager. “Our expanded community platform creates a ‘technology playground’ that gives consumers the chance to spark conversations and ideas for a wider range of technology offerings. Here, they can connect with us and each other in an engaging way,” concluded Mrs. Yang.
hot right now