14 DAY TRIAL // After many rumors it looks like Intel will finally rename a part of its central processing unit offerings as the hardware manufacturing company started posting some related information. This move comes after more and more users are getting mighty confused about the actual technical specifications of the Intel made central processing units and during this very weekend the company's spokesperson David Dickstein stated that Intel will be ''making a number of key changes to its 2008 product branding roadmap''.
The renaming scheme will not directly alter the product plans and it will not even modify the mainstream product offerings as users will still see central processing units branded with the Core 2 Quad, Duo, Solo, Pentium and Celeron tags for sometime in the future. The rebranding move will be implemented across the Viiv and vPro platforms that will soon disappear, as they will be changed in Core 2 Viiv and Core 2 vPro respectively. Another renaming move will affect the mobile computing segment, as the five existing Centrino platforms will be collapsed in just two product lines, the Centrino and the Centrino vPro.
According to the news site arstechnica arstechnica, the Intel server intended processors will also be rebranded as the Itanium 2 line will be once again called Itanium, as the original Itanium processing units have been phased out long ago.
"We undertook this effort to simplify choices for consumers and business, provide consistency and clarity for messaging, and create an efficient, less complex and sustainable brand roadmap," David Dickstein said. "This new brand strategy simplifies choices for consumers and businesses, provides consistency and clarity for messaging, and creates an efficient, less complex and more sustainable brand roadmap all while minimizing impact to customers."
This product rebranding strategy will take place during the first half of the next year and it is hoped that it will help customers navigate easier through the huge maze that become the Intel technology portfolio. Unfortunately for the average computer users Intel did not see the need to apply the same simplifying naming scheme to its desktop line of central processing units that is the most prone to confusing users.