The company will heavily promote the WiDi technology this year

Mar 26, 2013 12:47 GMT  ·  By

Projects in the IT industry cover the same range as anywhere else: from modest to truly ambitious. It isn't easy to estimate just how high on that scale Intel's latest idea is, but we dare say it is in the upper half at the very least.

If we were to put it all in a short sentence, we would say that Intel will work hard to persuade HDTV makers to adopt WiDi.

Thus, the longer explanation would include a rundown of what WiDi is and why Intel thinks it is a good idea to go to such lengths.

Truthfully, it isn't too shocking that Chipzilla would initiate such a move, especially when LG, Samsung and Toshiba are the sort of corporations it is courting.

After all, given the point that the HDTV industry has reached, there aren't many ways of making such displays more appealing.

The UHD 4K resolution won't become a core selling point, regardless of how optimistic market analysts are.

It makes sense that researchers would want to include WiDi, the wireless display technology that has a set-top box or PC stream video directly to a television set.

After all, there aren't many other technologies that can revamp the Smart TV segment entirely.

What is tricky about the prospect is that WiDi is a two-way street: not only do TVs have to support it, but so do media players, set-top boxes, tablets and computers.

At present, WiDi 3.5 is the most advanced version, capable of transmitting 1080p content, Blu-ray, 3D, even 5.1 channel audio. Even wireless connections to USB-based devices can be established, and Windows 8's touchscreen function can carry over as well.

Fortunately for Intel, it doesn't have to start from scratch: most notebook vendors have already agreed to integrate WiDi in their Haswell-based notebooks and ultrabooks in June. As for STBs, Netgear, D-Link, Belkin, Bitland, Buffalo and IO Data will contribute their expertise.