14 DAY TRIAL // Rumors may have said that Intel had decided to give up on the Atom brand, but it looks like said reports were wrong, according to more recent words on the company's part, albeit indirect ones.
The Atom brand is one that Intel utilizes for a fairly broad range of central processing units, especially those for low-end mobile personal computers.
At present, the entry-level units for low-end notebooks are the ones that have, arguably, shown up most often in the news.
Still, the collection includes D, N, Z, E and CE, covering a wide range of electronics, some of which actually have been showing healthy demand.
CE is for consumer electronics, Z is for battery optimized chips, N and E are the mainstream models (such as they are) and D is the performance range.
This report says that the Atom branding scheme would be dropped starting in 2012, when Cedar Trail is slated for mass availability.
A more recent report says that, according to Brian Fravel, Intel’s director of Marketing for Brand Strategy and Management, the rumor is untrue.
Fravel reportedly said that Smart TVs, for instance, are an area where the items are doing particularly well.
Cedar Trail is also supposed to further push the Atom in not just the netbook, but the mobile phone space as well.
The company also made some Atom demonstrations during IDF (Intel Developer Forum) and is eager to finish and send out the Medfield.
All in all, the Atom brand is not going away any time soon, though it still remains to be seen if Intel decides it appropriate to officially step into the limelight and speak on the matter.
After all, some reason exists for this rumor that approaches the level of controversy exhibited by HP's CEO getting replaced and AMD making its own management changes.