14 DAY TRIAL // Samta Clara, California-based Intel has recently announced a new branding campaign that is meant to provide users with a new perspective on the company's identity. The newly launched campaign is scheduled to be launched on May 11 in the United States, Germany and the United Kingdom, while a limited number of teaser ads will be made available on the Internet. According to Intel, 'Sponsors of Tomorrow' is the company's biggest campaign since the September 2006 “Multiply” one for the Core 2 Duo line of processors.
“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group. “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company. Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”
The multi-million-dollar campaign, which has been developed and created by Venables Bell & Partners, is expected to have a lifespan of 3 to 6 years, and will include print, online, outdoor and other advertisement placements. Along with the launch of the new campaign, Intel has made available two videos, showcasing the new identity of Intel, which doesn't consist of a single product lineup. Dubbed “Star” and “Oops,” the new videos are available now on YouTube and on the company's “Sponsors of Tomorrow” website.
If you want a glimpse of what Intel's new campaign is all about, we invite you to click the embedded YouTube video below. We chose the “Star” video, which follows the “Our rock stars aren't like your rock stars” motto.