Intel Launches New Processor Badges, Rating System

Santa Clara, California-based Intel has recently released a new, revamped series of badges and a rating system for its world-renowned computer processors. According to the world's leading processor vendor, the new badges and the rating system are designed so that consumers will be provided with a better understanding of what each product is capable of. Basically, users will be able to recognize each of Intel's processor products and select the ones that best meet their requirements for performance and pricing. Despite being directly aimed at the consumer market, business systems will also take advantage of this new badging system and the new logos.

As you can see in the picture, the new badges boast a chip die accent that has been placed in the upper right hand corner of the logo, combined with a recognizable brand name and the modifier. Starting from Intel's Atom chips to the company's highest-performance consumer processors to date, the Core i7 CPUs, all Intel products will be recognizable by the new badges that will be attached to each portable or desktop PC, granted they are powered by Intel's technology.

According to Bill Calder, an Intel spokesman, in a recent news-article on Cnet, the new badge system has been designed so that, when a computer user enters a Best Buy store, “they can distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad.”

Currently, Intel's product lineup includes the following distinguishable brands: Pentium, Celeron, Centrino, Centrino vPro Centrino 2, Centrino 2 vPro, Core 2 vPro, Core 2 Duo, Core 2 Quad, Core 2 Extreme, Atom, Core i7 and Core i7 Extreme. All these brands are designed for a different market segment, covering both of Intel's portable and desktop consumer lineups.

The company says that it's currently undergoing a process of brand simplification, moving all of its products to a more recognizable brand name, namely Core, with different modifiers.