Addressing key opportunities and challenges in the emerging digital entertainment industry, Intel Corporation executive Don MacDonald said that technology innovation, new online services and industry specifications are helping to make digital content easier to access and enjoy both inside the home and on the go. Consumers also have more choices for experiencing digital entertainment on devices and screens of all shapes and sizes.


In his morning keynote speech at the Fall Intel Developer Forum, MacDonald, vice president and general manager of Intel's Digital Home Group, said Intel is developing a broad family of PC, consumer electronics (CE) and mobile platforms and technologies.

The company is also advocating industry interoperability specifications for a variety of digital home technologies, from digital displays to wired and unwired technologies. MacDonald unveiled Intel Viiv technology, Intel's platform brand designed to enrich consumers' enjoyment of digital entertainment.

PCs based on Intel Viiv technology will be easy to use with a remote control, will be powered by a suite of Intel technologies, and surrounded by a number of verified consumer electronics devices, software and online services (including movies, music, photos and games). Intel Viiv technology will help usher in a new era of entertainment choices for consumers.

Intel unveiled a small, sleek concept PC called "Golden Gate" based on Intel's next-generation, dual-core processor codenamed "Yonah" The combination of dual-core-powered performance with an energy-efficient platform enables a variety of smaller and sleeker designs. The Golden Gate concept PC can run high-definition videos or display life-like gaming images and fits right inside a TV entertainment rack.

Intel is also developing platforms to power consumer electronics devices such as plasma TVs and personal media players. MacDonald announced Intel's Oplus MN301 "system-on-a-chip" multimedia display processor that brings sharp images and truer color reproduction for flat panel displays. Production-ready reference designs for dual-channel HDTV are now available.

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