In case you've never heard about it, this is the Instant Regret Peanut Butter, featured here because of someone's “wicked” marketing skills.
The company apparently sells products such as Vodka, Hot Sauce and Chocolate that will make you regret you bought them. I first admired the feisty, red-themed packing of the product.
They label their new peanut butter “offensively hot,” just as they did their other products. The peanut butter was awarded the distinction for being prepared with extremely hot King Naga chilli.
Habanero chilli extract was added to the mix, and the result measures 12 million SHU on the Scoville Scale.
“Not suitable for children or persons under the age of 16... or over 16 for that matter,” they write in the “More info” section on their FireBox account.