14 DAY TRIAL // Hotel owners in Sydney, Australia are aiming to attract young, hip customers by tailoring their establishment to fit in the perfect selfie.
8Hotels owns the Instagram-themed 1888 Hotel, named after the year when Kodak debuted the box and roll camera. I guess that just calling it “Instagram hotel” would have been too mainstream.
The 90 rooms of the hotel offer the perfect setting for retro photos, and some of the snapshots captured in the rooms are displayed on the walls.
If you have over 10,000 Instagram followers, you can stay there for one night for free, PSFK reports. You can also enter a competition and take a photo of the hotel.
A prize consisting in a night of free lodging to the best photographer is offered one time a month. Otherwise you are bound to pay the $140 (€106) per night fee.