The CloudApps platform, now also purchased by Planet Positive, an international environmental organization, is soon to make its way into the field of businesses administration, with companies such as Land Securities, Marks and Spencer and Centrica planning on using it as a tool to help reduce their use of energy, fuel and water.
The main idea is that, thanks to this innovative software, companies will be able to come up with detailed reports on how the activities they normally engage in affect the environment and set short-term goals for reducing the amount of pollution they cause. As well as this, the companies committed to this program are encouraged to help others follow in their footsteps.
For the time being, about 200 businesses have announced that they are ready and willing to begin using this software, reports environmentalleader.com
Planet Positive's plan to help these companies consists of four major steps: to begin with, a carbon footprint is created for each participant to the program, and a reduction plan is designed; secondly, the reduction plan is implemented and the company is encouraged to abide by its rules and regulations.
Thirdly, 10% of the fees paid to Planet Positive by businesses using such reduction plans are invested in environmental community programs; finally, each company's achievements are made public by means of marketing campaigns.
Thus, it is quite obvious that such a partnership between Planet Positive and various businesses suits both of the parts involved.
On the one hand, Planet Positive succeeds in putting a tight leash on the damage done to the environment; on the other hand, companies save considerable amounts of money they would normally spend on their utility bills and also benefit from free publicity.
Recent reports show that, by working together with Planet Positive, one of Britain's most notorious construction and engineering company managed to cut down on its carbon emissions by about 800 tons and augment its budget with about $500,000 (approximately €400,000), something that allowed it to hire an extra 26 people and thus increase efficiency.
Should more businesses managers take into consideration the possibility of using the CloudApps platform to help them run the company, it is quite likely that both the environment and society as a whole will only have to benefit from their decision.