New-Delhi based biwihotohaisi.com was founded by Murugavel Janakiraman to show bachelors what married life feels like. The name of the website is Hindu for “the ideal wife,” and OrangeUK reports its services are available in English as well as Hindu.
Men visiting this website can choose the type of wife they prefer from 4 stereotypical candidates. After they have done so, they will receive telephone messages from their virtual wife.
Unfortunately for them, these messages are automated, there are no female employees that the bachelors can pretend they are married to.
Their first option is the housewife – a soft-speaking, devoted traditionalist. Ritu Gharwali (Ritu the Homemaker) is 23 and mostly enjoys cooking and cleaning.
She is, for many conservative Indian men, the ideal candidate. If the men were to choose Ritu, they would be receiving messages like this one: "please eat your lunch, I have made your favourite dish."
Another popular choice is the control freak. Bijli Thakur(Electricity Thakur) is described as "Dominating. Bossy. Control-freak."
Thakur would get angry if her husband stayed late at the office and most likely yell: "[I will] send your bed to the office if you don't leave soon."
The third type of wife is a young professional who keeps up with technology. This tech-savvy character is an illustration of how the modern Indian woman doesn't necessarily have to adhere to stereotypes imposed by a dominantly male society.
The gossip girl is the bachelors' fourth choice. She is lively and talkative, and her life revolves around shopping.
Whichever wife they choose, they viewers of the website are steered towards joining matchmaking site Bharat Matrimony, where they can make their dreams come true.
These stereotypes help us gain some insight about how women are perceived nowadays in the rapidly growing New Delhi.