Independent Apple Retailer Names New Sales Director

New York’s largest independent Apple retailer for nearly 25 years, Tekserve, has appointed a new Sales Director for its Pro/AV solutions practice - Charlie McCormick.

Tekserve provides a full range of data backup and storage offerings, and is a premier provider of Pro A/V solutions and strategic consulting services.

McCormick has 20 years of post-production experience. He has worked in broadcast and media entertainment, and has provided invaluable consulting and support services regarding Avid and Apple solutions, such as Final Cut Pro.

Before joining Tekserve, McCormick was the director of sales at Virtual Media Corporation, a major reseller of Avid technology.

Paul Chesek, vice president of sales, Tekserve, said: “Charlie’s expertise in Pro/AV sales make him a natural addition to our team. His history of working with some of the leading broadcast companies in the country will be an invaluable asset as we continue to provide this industry with the best Pro/AV technology solutions and services in the marketplace.”