Back in October 2012, the news broke that Puma was planning to present its customers with a new range of environmentally friendly products.
As reported at the time, the clothes and shoes manufactured and marketed as part of this green-oriented project would have been either recyclable, or at least 100% biodegradable.
Several months after this particular piece of news first hit the media community, the company is back in the spotlight, all thanks to its owning up to its promises and launching said range of biodegradable or recyclable products.
reports that this Spring / Summer 2013 collection features jackets, t-shirts, flip-flops, tracksuit trousers and a backpack, all of which are made from eco-friendly materials such as biodegradable organic fibers, APINATbio (i.e. a new biodegradable plastic), and other recyclable metals, textiles and plastics.
According to the same source, the Global Director of the company's Protection Division Puma Safe, Reiner Hengstmann, wished to emphasize the fact that all the sportswear marketed under the InCycle label had been certified by the Cradle-to-Cradle Products Innovation Institute.
“Puma's Cradle to Cradle Certified Basic InCycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice,” Reiner Hengstmann commented with respect to the launch of this new range of products.
“The InCycle Basket [trainer] and Basket Tee [t-shirt] have been analysed as part of Puma's first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts,” he went on to add.
In case anyone was wondering, the biodegradable sportswear rolled out as part of this collection is to be broken down into biological nutrients once it reaches the end of its life cycle. This will be done with the help of microorganisms.
On the other hand, the recyclable sportswear will be broken down into its constituents and used to make new products.