We knew that notebooks had lost, and are still losing, ground to tablets and phones, but we did not actually see all that much to suggest that the ones who make laptops are ready to resign themselves to this situation.
Granted, we did see some companies quitting the market, but the big names like Dell
kept trying to reinvent the brand.
Intel's relentless campaign to promote ultrabooks also played its part.
Alas, growth in global demand has dropped, so it doesn't make so much sense to keep producing laptops with few buyers. According to
chassis, battery pack and thermal module manufacturers, all the companies mentioned above will reduce the number of different designs by 20%, on average, starting in 2013.
This will allow them to focus on the ones with high market potential and profitability.