Over 12,000 people can be treated against AIDS with the funds raised

Feb 9, 2007 10:16 GMT  ·  By

Motorola and Sprint announced earlier this week a milestone in contributions from sales of the RED MOTORAZR V3m. To date, sales of the wireless phone designed to help eliminate AIDS in Africa can cover the annual cost of antiretroviral treatment for AIDS for more than 12,000 people.

"Reaching this milestone gives us the opportunity to encourage our customers to get into the spirit of Valentine's Day, give the gift of (PRODUCT) RED and make a difference in this very important effort," said Mark Schweitzer, chief marketing officer for Sprint. "With the exclusive content available from Sprint, including live television, NFL Mobile and Sprint Music Store, purchasing the RED MOTORAZR is an easy way to help in the fight against HIV/AIDS."

(RED) was founded by Bono and Bobby Shriver to raise awareness and money for the fight against AIDS in Africa.

Sprint is the exclusive national carrier for the RED MOTORAZR V3m, which first became available in early November. Sprint's current advertising campaign focuses on the device in an effort to increase awareness for (RED) and grow participation in this important project. Both Sprint and Motorola contribute directly to The Global Fund to fight AIDS, Tuberculosis and Malaria with each RED MOTORAZR sold at Sprint.

The MOTORAZR V3m is one of Motorola's thinnest multimedia phones for the CDMA network and features a refined metal housing and sculptured clamshell shape. The bold red hue of the RED MOTORAZR makes a striking statement complimenting its ultra-thin, attractive design.

Packaged with a stylish headset, The RED MOTORAZR includes five unique (PRODUCT) RED themed preloaded screen savers. Additional features include a 1.3-megapixel digital camera with 4x digital zoom and video capture, playback and streaming, GPS enabled, Bluetooth technology, speakerphone and a microSD memory card slot.

The RED MOTORAZR is available through all Sprint retail channels.