Posterous launches new content migration tool for Blogger owners

Jul 6, 2010 17:06 GMT  ·  By

Micro-blogging platform Posterous has released a new tool to help Blogger users to migrate their content to Posterous in a very simple manner. In fact, Blogger is now being added to a collection of web services Posterous is integrating in their platform.

Every day since June 22nd 2010, Posterous has been releasing a new tool to help users transfer content from the competition to their platform in a campaign  called “A new importer per day for the next 15 days.”

Tools for Squareforce, TweetPhoto, TwitPic, Xanga, Vox, LiveJournal, Tumblr and Ning have already been released until now to rave user reviews. With today's launch, Posterous made a big move on the blogging market, going after one of the biggest blogging platforms on the web.

Richard Pearson, vice president of marketing at Posterous described this tool as one of the most important for the company in this cycle, being one of the most requested features by users in the last year. "This launch is very important to us because Blogger has been one of the most requested services by our users, especially outside the United States," said Mr. Pearson for Spanish blog Genbeta.

Users will be able to move Blogger posts, static pages, tags and even comments just by entering their blog URL address, no change being made to the original Blogger page.

While Tumblr ranks in traffic statistics way higher than Posterous, the company has recently recorded a 700% yearly growth in unique visitors, mainly driven by many of the new tools the company has been releasing lately.

With a very simple editor, a huge array of theme designs, social bookmarking features, support for images, video and audio files, the company attracts users like a magnet. Their leading feature still remains the content auto-updaters for Twitter, Facebook, LinkedIn, and Google Buzz (added a week before the Blogger Importer).

To migrate content from your Blogger account to Posterous just follow this link.